In effect of the of the fashion line being yanked off, Ivanka Trump could no longer be found on the store’s website and will eventually phase out of stores in the coming months.
It will phase out the brand at its stores throughout the fall based on its performance, the company said in a statement.
“As part of our regular course of business, we review our merchandise offerings and make appropriate changes,” said HBC.
So, while Hudson’s Bay’s decision to drop the line may not have been explicitly politically motivated, the things that led the brand to perform poorly certainly were — and, chances are, it won’t be the last store to drop Ivanka Trump, either.
Refinery29 has reached out to Ivanka Trump for comment and will update this post as more information becomes available.