For Anelisa Mangcu, African culture has always been in existence even right before many African countries were colonized.
With no doubt, Mangcu admitted that the African culture has overtime been distorted and re-written, and according to Mangcu, there is a lot that needs to be done to recover the continent’s lost glory and pride.
During a recently-held interview, Mangcu says the effects of colonialism cannot be talked about if the restoration of Africa’s pride is of necessity. She then proceeds further to say the continent needs to be dependent when it comes to savings. She claims Africa has been civilized a very long time ago, with astonishing dynamics in commerce, arts, and other measures.
To maintain the momentum Africa finds itself now, Mangcu says We need to stop fetishizing Africa. “We are simply reclaiming a distinctive visual and verbal vocabulary.”
She added that to celebrate the achievement of Black people and immortalize Africans who had a well admirable mark in history, it’s a responsibility of the families, oneself, and communities.
Aside from Donald and Trevor who Mangcu claims to be a good exemplary gesture of ‘Black Excellence’, other Black persons out there who have made a wonderful contribution to the course of their chosen career, also matters as well.
Mangcu also affirms that in order to advance the Black industry and inspire the next generation, ownership of contents and culture are the keys. She added that these will put a structure in place for white corporates as well to make ‘crazy money’. She proceeded to emphasize on the need for collaborations among Africans and Black people at large.
The need for storytelling in the Black community is also essential. As reasoned by Mangcu, to sustain Africa’s pride and culture, storytelling will facilitate the preserving of the culture and heritage.
Moreso, an advertisement about Black people and Black activities need to be highly intensified, according to Mangcu. She also says “other power dynamics are advertising companies speaking about black people, their culture and general behavior selling a product or service to Black people, without the final sign off from a black person in the creative team or Black representative from the client side.”
“white people have not coined the phrase ‘white excellence’ because the world reminds them every day that they are excellent,” Mangcu added.